search engine ranking

Use these steps to get a top search engine ranking for your website.

You may have heard that search engine rankings are crucial – and this is the truth. If your website ranks well in Google, MSN and Yahoo then you are exposed to the greatest pool of Internet traffic available. These search engines together drive over 90% of search market share.

But how to get this rank ? Let me show you very clearly , “How to rank 1 in search engines in 12 proven steps!”

First , create a text file on your computer and name it analysis.

Step 1: Go to the search engine on which you want high ranks.

Step 2: Search the term you are targetting. Example if you want to rank high for “SEO”, then search for it.

Step 3: Look at the number one sites title that the search engine is showing you . Count the number of times your search words appear in it. Add this number to your “Analysis” file.

Step 4: Count the number in the description provided by the search engine. Add this number also to your “Analysis” file.

Step 5: Visit the site and count the number of times the term appears there and Add this number to your “Analysis” file. Don’t forget to count the number in the META DESCRIPTION tag also!

Step 6: Type the URL of that site in the search with link attribute. Example if www.mydomain.com is number one , then search for “link:http://www.mydomain.com”. The search engine will show you the number of other websites that are linking to that site. Add this number to your “Analysis” file.

Step 7: You can also add the same data for the second and third results in search.

Step 8: Open your page which you want to get ranks for in your favorite html editor. Most of the html commands are inbuilt and I don’t have to bang my head with HTML codes when I am trying to concentrate on page optimization.

Step 9: Modify your title tags , meta tags so the number of times keywords appear is just one higher than the number in the analysis file . Do the same for the BODY of your page. Enclose the keywords in BOLD tags and sometimes in both BOLD and ITALIC tags .

Step 10: If you have lot of text on the page, then divide it into paragraphs . Before every 2 or 4 paragraphs add a HEADING tag. Don’t forget to squeeze in your keywords in this tag! You can use style sheet to make the heading look better on your page. Example <H1 style=”font-size: 20px”> will reduce the size of the text in heading to 20 px instead of displaying the ugly large heading . Replace < with < Replace > with > in the code above .

Save and upload this page to your website.

Step 11: Get your site indexed by search engines . You can submit a sitemap to google directly at http://www.google.com/webmasters/sitemaps/login. Google wants a XML map which is also indexed by other search engines. Generate this map for your site and submit to google. For other search engines link this map from your website’s pages. But the XML version is not for human visitors who will be visiting your site. So create a HTML version for them and link this from all your pages. It will use your XML map and create a HTML map from it , count the number of pages on your site, link to all, divide them in categories and also links to your XML map for search engines. Best part it also allows you to add your own website templet so your visitors know that this is the same site. Providing a sitemap will help you get your site indexed faster. Google says that you can have 50,000 pages listed in one single sitemap of yours.

Step 12: Start building links for your site. You can do this by submitting your site to web directories. The more sites link to you, the better it is. Remember you have to cross the LINK number in your analysis file. Most directory owners will cancel all your links if you submit twice to their directory.

Now keep checking your back links frequently in the search engines . You can use MSN to get the best idea. Search at http://search.msn.com

Some would suggest that you need to submit your site to search engines but that is totally unnecessary because the back links will keep bringing search engines to your site again and again. With each visit , they will index more pages of your site .

You must also link to quality sites as this tells the search engines that you are providing your visitors a useful resource and your site must be important enough to refer a quality site .

Best of luck for your site . Always remember , “Write for human visitors and not for search engines.”

Increasing the efficiency of your online banner ads is essential for improving your Internet marketing ROI. By following these simple steps, you can optimize the performance of your banner ads and improve that rate at which prospective buyers take action.

These secrets will help you get the most our of your online advertising when using banner ads:

1. Design Your Online Banner for Specific Sites:

Targeted marketing outperforms mass marketing 2 to 1. If you’re planning a specific banner advertising campaign, then chose a specific website where your prospects are visiting and design your banner for that website.

Banner ads that closely mirror the look and feel of the site upon which your ad is placed usually have the highest click-through rates. However, you may also try a design that is of stark contrast, to see if it produces greater results.

2. Animate Your online Banner:

Research supports the fact that animated online banners outperform static ones by a significant margin. This is because an animated banner is more likely to get noticed. There are various techniques you can employ such as blinking or movement when designing your banner. Try to stay away from static banners that only change when the page is reloaded.

3. Keep Copy Brief and Provocative:

Using words like “Free”, “Act Now”, “Click Here”, and so on are effective at getting a browser’s attention and encouraging them to click through to your offer. Try a number of different headlines or action verbs and see which results in the highest click-through rate.

4. Test multiple Design formats:

Create more than one version of your online banner and numerous version types. The most complex online banners (those which resemble Windows dialog boxes, scroll bars, submit buttons or blue-colored underlined hyperlinks) generally get the highest click-through rates. Some have even been known to receive more than 7%.

Test each banner for a period of 72 hours and see which has the greatest click through rate. Use this as your control and continue to experiment in an effort to enrich your click-through rate by changing one element of the banner at a time. If you change numerous elements, and a change in click-through rate results, you won’t know which element had the most considerable impact. This is why it is important to take a slow and deliberate tactic to upgrading your b online anner ad.

5. Use a Professional Graphic Artist:

Creating a online banner ad today is much more complex than 3 years ago. You really want to source the creation of banners to a professional graphic artist. You can also visit some helpful sites with retrieveable databases of Marketing Experts like on different websites to find a designer who can design a banner in the size you need it. It should cost you no more than $100 per online banner and the outcomes will be worth it.

6. Reduce The Graphic Weight of Your Banner:

If your online banner is too heavy, it can reduce the speed at which a webpage loads. As a result, you can lose potential browsers of your banner ad. Attempt to make your banner file size less than 15k. Although this weight is a bit unrealistic for revolving banners, it’s a good benchmark.

7. Examine Performance Daily:

Review the stats of your online banner on a daily basis. Most banners show an average click-through rate of about .5%. These days, a traditional click-through rate of 2.0% is good, but sometimes complicated to accomplish. If after 3 days, your online banner hasn’t developed an acceptable return rate, then switch it out with a different version.

Continue on to optimize your online banner by changing only one element at a time as mentioned above. Also, be sure to advertise on a number of sites to see which produce the highest click-through but also the highest ROI. Some sites generate a lot of clicks but no-one buys. Obviously you want to reallocate your spend to those that show the highest click-through rate AND conversion.

Summary:

By benefiting these simple banner secrets, you can make your online banners really perform. Be sure to use these strategies for online advertising buys as well as affiliate advertising. Wherever your message is posted, get potential customers to click-through and take action.

In add-on to optimizing your banners, focus on optimizing your landing pages. Just as online banners benefit from compelling copy and design, so do landing (offer) pages. As explained above, begin by measuring your conversion rates and change your landing page features one at a time to boost your over-all conversion percentage.

With Pay Per Click (PPC) advertising, you bid on the keywords you believe prospects would type in the search bar when looking for your products or services. For example, if you sell vintage wines, you would bid on the keyword “vintage wine”, hoping a user would type those words in the search engine, see your ad, click it and buy. These ads are called sponsored links or sponsored ads and typically appear next to the natural (also known as “organic”) results on a search page. You pay for your ad only when the user clicks on it. Google AdWords and Yahoo! Search Marketing (formerly Overture) are currently the largest PPC providers. Our job is to help you choose PPC keywords, craft and place ads that extend your marketing reach cost-effectively.

Interactive advertising uses banner ads, Flash presentations and other interactive media to elicit active participation from recipients. They promote your products and services and educate prospects. If well crafted, interactive advertising allows you to engage consumers in direct and personal ways. And, they enable a sophisticated dialogue between you and your prospects which may affect buying decisions. We help by producing quality presentations and online ad campaigns.

E-mail marketing , which includes e-mails and online newsletters, is a form of permission-based, relationship marketing. Once people opt to receive periodic announcements about your products and services, you have the opportunity to convert prospects, retain customers and create value for your business. We help you build cost-effective e-mail campaigns that extend your brand while establishing lasting relationships with customers.

Blog marketing . A blog is a regularly updated collection of content. From a business marketing view, blogs offer many benefits. Chief among them is that blogs provide an easy way to introduce fresh, relevant content to your site on a regular basis. F resh content attracts more attention from the search engines therefore your site will likely have a higher ranking with a blog than without one. Our services range from helping you develop a blogging strategy, integrating a blog into your website to even ghostwriting blog content.

White paper marketing. White papers are designed to promote your business solutions as they relate to a specific topic. They also help position your business as a leader in a specific field or industry. And, since white papers are distributed typically after a prospect’s contact information is collected, they can be very effective lead generators. From researching and writing white paper content to helping you collect leads, we show you the power of this medium.

Make Your Marketing Strategy

Today, the sales funnel AIDA model remains the backbone of the organizational structure of many sales, advertising and marketing methods. The detailed steps and stages of development vary from company to company. However, the underlying concept those customers begin in the same point of departure for the buyer seller guides through the sales process.

In December’s Harvard Business Review, David C. Edelman warns that the longstanding AIDA sales funnel concept fails to capture the shifting nature of consumer engagement. Edelman contends, “Consumers still want a clear brand promise and offerings they value. What has changed is when — at what touch points-consumers are most open to influence, and how you can interact with them at those points.”

Brian Featherstonehaugh, chairman and chief executive of Ogilvy One Worldwide, in a recent report points out: “In the era of Facebook, Google, Twitter and Yelp, buyers have as much control over the flow of information as salespeople. Buying, once a one-way interaction between an informed seller and a curious buyer has become a conversation between equals, and the revolution in buying behavior is still ongoing.”

Ogilvy’s research cites four triggers that compose a new structure: Research, Shop and Purchase, Usage and Share. It reports: “A tremendous amount of action happens after the sale, especially when customers experience the brand and then share their experiences with others. What was once a tidy funnel now looks like a mad scientist’s chemistry set?” For the whole story, go to sellorelse.ogilvy.com.

My take? Put your money on stirring up interaction. First, make sure you’ve got a tight focus on your core values — not just what you do for the customer or how you do it, but why you do it. Affirm what your company believes and what it stands for. You’ll attract and interact with the kind of prospects already linked with what you sell.

Take a moment to adjust your focus. How much revenue comes from repeat business vs. first-time customers? Now examine how much money you spend against each segment.

What if you focus your effort and budget on keeping customers vs. attracting them? Not only will customers keep coming back, but they’ll also add interaction by telling others to do so. Interaction means forming a conversation between equals: both customers and prospects looking for information. They want to be smart, informed shoppers.

So provide factual, valuable information about your products and services. Then, encourage customer feedback using ratings, chats and testimonials. How about invitations and offers? Digital content makes it easy to include and stimulates ongoing interaction.

Now, assuming the role of customer. Check with your Internet presence in all. Keywords in Google and see what is visible. Take notes, read the contents. Find and tap new opportunities for interaction. Maybe you can find a barebones content. This is not unusual. Get the right content is not easy, it’s a never ending process.

Google

Andrew Girdwood, head of strategy at bigmouthmedia, said it is unlikely that Google will have adverts from social networks frequently placed on its pages as it would “weaken” the company’s proposition.

Last November, it was announced that Google was carrying adverts from Twitter’s network, integrating promoted tweets into its Realtime search engine but not placing them in its main search engine.

The company’s move comes as social network advertising spending it set to rise from £130 million in 2011 to £275 million in 2012.

Mr Girdwood added that it is very unlikely to that will go any further into Google’s search engine.

He said: “But if you can imagine a future where ads for social platforms regularly shown on the pages I imagine that Google would certainly weaken the proposal from Google and I’ll be very surprised if they did.”

Advertising Strategy for Game

Speaking to Edge magazine, Cousins said that the publisher did not generate much ad revenue from the project. Although it probably seemed a good idea, the fact is that advertising of gaming will not achieve the expected growth in the EA.

The proof can be found in the company’s free-to-play online titles Battlefield Heroes and its successorPlay4Free. “We thought we’d do in-game advertising and virtual goods sales, and one of those took off really fast and the other hasn’t really taken off at all,” Cousins said.

In-game advertising isn’t to be dropped entirely though. The exec remained optimistic about the venture, highlighting that more targeted examples would prove to produce more effective results.

What do you think of gambling ads? And it does distract you from your game play or not? Any thoughts, please feel free to send in the comment box below.

Unique Advertising Strategy

After all, the fire, which is about to descend on Earth and salvation is at hand now is not the time to deny you a little bling. Life can indeed be brutally brief, but diamonds are forever. Waver is the owner at the soft voice of the Tour Avenue jewelry LTD. It is also the eldest of his superiors Messianic congregation, and he believes he can be a place to share his faith with his neighbors and customers, if they so wish.

That belief led to a unique advertising strategy that drew some attention, and a few complaints, up in the Duluth-Superior television viewing area. Falter began airing a commercial (www.startribune.com/a54) for LTD recently that begins with ominous music and an earthly landscape besieged by fire and lightning. Falter faces the camera and delivers his message:

Did you know the Bible predicts the day of the Lord, followed by the return of Jesus Christ to Jerusalem? As I read the daily news and look around the world, I believe we’re really close to that day. Nonetheless, here and now, if you want jewelry, I have access to millions. Diamonds and gemstones, gold, silver, watches and clocks, and I am selling everything at 50 percent off, giving you unbelievable savings.

Falter says he came up with the idea after an inspiring trip to Israel that convinced him he needed to be more vocal about his faith. He had a business in Superior for 30 years, and he had his faith, “but I never really made the two intersect.”

“The Bible tells of prophesies of wars and rumors of wars, of morality collapsing and one-world governments and economies,” said Falter. “So many things seem to be converging that a lot of people think something is up. I don’t know that the world is ending or anything, but something is going on.”

So, in October he directed a local station and a graphic artist to come up with the commercial. He put up a large banner on the front of the store announcing a “Second Coming Sale, 50 Percent off.” He carried the theme inside the store with a banner that shows a cloud with light shining through “that tells of the Lord’s return.”

Falter doesn’t sound like the kind of guy who insists on pushing his beliefs on you, but he sure wants you to know that if you want the conversation, he’s there for you. He wouldn’t mind if you bought a nice diamond ring or pendant while you’re at it. As his website notes, diamonds are resistant to fire and steel, and the word it evolves from a Latin word meaning “unconquerable.”

“The first part of the ad is about the faith, the Second Coming,” he said. “The second part of the ad is to say I’ve got a pretty good sale going on.”

The response?

“I think it’s mostly positive, if people are people of faith,” Falter said. “Some said, ‘Wow, this guy is coming out of the closet with his faith.’ A few friends thought I was kind of short-selling the Lord.”

The family management, Falter has to compete with large chains and discount prices, so he thought that the second coming could help sales. He has received some attention in the local press, and he was one spot on Youtube. Business is up from last year, but was not sure if the ads are in the month of September or the economy is turning around. A caller wanted to know how long the sale lasts. “I told her, until the Lord returns, “Falter said. “She said, Wow. You just blew my mind.”

New Tourism Strategy

He said the priority should be to re-establish increase in the UK market, which accounts for 50pc of all overseas visitors and 40pc of income. USA, Germany and France are also major promotional drive to focus on these four markets delivering three-quarters of all foreign visitors. Tourism Ireland will continue to promote the market such as Italy, Spain, Netherlands, Scandinavia, Canada, Australia, India and China, but to reduce investment.

A new advertising campaign will be launched in Britain in March, designed to give Ireland “stand-out “of their competitors are. Tourism Ireland also has plans to occupy an important place in the law of the UK market through the year thanks to the activity on television, radio, and online media, social and advertising. Tourism Ireland said that the restoration and improvement of air transport services to the island of Ireland will be a major focus in 2011. “The investment of cooperative marketing with airlines and shipping will help increase demand for the main roads, moreover, that decisions with airports and airlines support the restoration of the lost services and development new direct and indirect services, “he said.

In addition, the body will be facing the Irish diaspora in major markets including USA, UK and Australia to exploit the recent availability of census data online. It will also launch another global promotion for St. Patrick’s attracting the attention of potential tourists, media and industry worldwide travel as part of an intensive marketing campaign this spring. Other elements of the strategy includes an advertising program abroad, with a maximum of 1,500 travel writers and lifestyle titles are most welcome to visit the island this year and new investment in online marketing .

“Tourism Ireland sees 2011 as a turning point, “said Tourism Minister Mary Hanafin TD, who attended the launch of the new strategy. “They have changed their marketing strategy and operations, with the help of industry to ensure that the opportunity that exist and create the environment has changed substantially prevail. Again focus on the strength of the brand in Ireland, to stimulate demand and help from the competition in Ireland, so that consumers will choose abroad to Ireland in the hundreds of other places out there chasing the same company”.

Tourism Ireland CEO Niall Gibbons said that global competition in tourism is fierce, and many other tourist boards in Ireland is also to their traditional markets and customers more aggressively than ever. “The battle to restore growth in the UK, our largest market, will continue in 2011, “He said. “We will launch a new brand advertising campaign that emphasizes the fun-filled holiday in Ireland Ireland is a clear message to the entire twelve months of 2011 – to promote city breaks and holidays pitches with TV, radio, online and through advertising and social media.

I am convinced that the plan we present today, we are the positions on the road to recovery in 2011. The good news is that interest in visiting the island of Ireland in all our major markets is still high. Our task in 2011, reminding people around the world that Ireland is a friendly and pleasant to visit and to convert that interest into actual travel.

Apple still reigns when it comes to hype and the buzz around mobile technology, but Android mobile operating system (OS) was slowly ground on the IOS (operating system for iPhone / IPAD) in terms popularity. Now, data from Canalys said Android IOS actually exceeded Apple as the market shares of the United States.

About 44% of smart phones shipped in the U.S. in the third quarter of 2010 country have been run on Android vs. 26% for Apple. Of course, the difference is due to open Android platform allows us to operate over a wide range of handsets rather than one Apple iPhone. This follows data from comScore, and Millennial Media, which has had advertisers, developers and users have been adopting Android for a higher rate.

More Android mobile application is a discussion

First of all, it means that content owners to start thinking about mobile app for Android need to be part of the discussion from the beginning. The iPhone is synonymous with applications to capture attention, but the application on a development strategy that focuses exclusively on the Apple platform may be modest because the increase in the Android market shows no signs of stopping.

Of course, to develop the same application can be easily and cost more than $ 6,500, on average, so that limited resources can prevent the firing of several applications from the outset. But if the plan is to launch the first application to Apple’s launch of Android should be on the agenda within a few months. This expands the application, in addition to increasing the opportunities for paid download revenue perspective, as well as advertising.

Extend your advertising strategy

The growing popularity of mobile Android also means that a diversified strategy is moving the key to getting maximum range of advertising campaigns. If you’re a marketer, your mobile advertising campaigns focused solely on iPhone users? These data strongly suggest that you have to branch out.

Crafts customized ads that exploit the different demographics of users of smart phones could be as simple as exchanging an image or keywords tweaking copy. Mobile ad networks make it even easier, since most can target users based on specific units and population, without much effort on the part of the advertiser.

Do not be afraid of market fragmentation

Finally, many advertisers, publishers and developers have expressed concern about the fragmentation of the mobile phone market due to Android. One of the main complaints is that there are too many versions of the operating system to develop applications and campaigns, and other complaint is the haze of phones at different prices, it is harder to navigate to the specific target audience valid.

The concerns are. Resource management for the construction, maintenance and promotion of mobile applications can often affect the direct revenue – not just for marketing or advertising division of a company. Meanwhile, if it is difficult to choose a target audience, what is the purpose of carrying out a mobile advertising campaign anyway?

However, these questions to stop the launch of an Android application, or even prevent the addition of Android phones on a plan mobile marketing amounts to a serious marketing. As mentioned above, there are a variety of technology providers, enterprises; multi-platform development of applications; application platforms and analysis of mobile ad networks mitigate these problems. The data show Canalys Android adoption continues to increase and the lack of a presence on the platform shall be equivalent to thousands even millions of dollars in lost opportunities.